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Adidas 4DFWD

Client

Client

Adidas

Adidas

Type

Type

Content Creation

Content Creation

,

,

Digital Content

Digital Content

Year

Year

2023

2023

About

About

This adidas campaign for the 4DFWD running shoe explores the rhythm of the content creator lifestyle where days blur into a constant loop of create, edit, post, repeat. In a world where everything exists within one mental space, the film reflects on how easily burnout begins to take hold.

This adidas campaign for the 4DFWD running shoe explores the rhythm of the content creator lifestyle where days blur into a constant loop of create, edit, post, repeat. In a world where everything exists within one mental space, the film reflects on how easily burnout begins to take hold.

Credits

Mshaffuan

Director

Credits

Mshaffuan

Director

Quote